Imagine your ideal clients. Now think about what kind of pictures or visual images they would enjoy. If you can create (or curate) visually compelling content, then Pinterest could be a great social platform for you.
When used the right way, Pinterest can drive massive traffic to your website, build loyal communities around your brand and convert fans into buyers. In February 2012, Pinterest bypassed Twitter in terms of referral traffic. But that’s not all.
A survey from PriceGrabber indicated that 21% of Pinterest users purchased something they saw on a pinboard! Suddenly the sound of ringing cash registers could be heard by marketers around the world.
Unlike Facebook where images of products are annoying or intrusive, Pinterest offers a beautiful and exciting new interface (much like a mall) where users actually expect and look forward to shopping!
In her new book, Pinfluence: The Complete Guide to Marketing Your Business with Pinterest, Beth Hayden gives business owners a lesson in visual marketing techniques that are bound to attract new customers and generate more revenue for their brands.
Here’s what you should know about the book. For Beth Hayden and many others, Pinterest has proven to be an incredibly powerful and addictive space.
Beth has seen firsthand the golden opportunity that this social platform offers businesses—an opportunity to connect with customers, make more money and build loyal online communities.
Her book Pinfluence shows business owners, marketers, PR professionals and bloggers how to take advantage of these opportunities by using the most visually compelling tactics to market themselves online.
Pinfluence is a fun and easy read with great tips and surprisingly smart business ideas. At 178 pages, Pinfluence tells you everything you need to know to:
- Set up your Pinterest profile
- Develop a Pinterest strategy
- Know what to pin (and even mobile pinning)
- Convert followers into buyers
- Pinterest for B2B and non-profits
- The ethics of Pinterest
- And so much more!
Finally businesses of all types (B2C, B2B and non-profit) can use Pinterest to increase visibility, develop revenue-producing ideas and stay ahead of their competitors.
One of the smartest things that Beth says in her book is this:
“If your Pinterest efforts are not helping you bring people to your business door, then you need to change the way you’re using the site.”
For any business using Pinterest, the goal is simple—drive traffic back to your site, add people to your mailing list and convert those visitors into buyers.
Click here for some of the ways you can do that.
Source: “How to Attract Customers With Pinterest” by Patricia Redsicker posted on Social Media Examiner, October 31, 2012.