Are you reading this on your mobile device? The probability is likely, considering there are currently 6 billion (and growing!) active mobile devices in the world, and companies continue to tailor their marketing to the small screen of your iPhone. The simple concept of e-mail marketing is old school; connecting via mobile and through social media is the new way to reach your consumers and get results.
But who’s surprised? This is the most direct and immediate form of communication and the attachment we have to our smartphones is getting serious. These devices will always outnumber e-mail accounts for communication, convenience, and versatility. Even if your consumers prefer e-mails from their favorite brands, which is likely as marketing schemes are tiptoeing into still stigma-ed SMS marketing, this medium should be mobile-friendly and social media outlets should be at the forefront of your platform. If not, you could be losing current and potential customers. Looks like it’s time to adapt. Here are a few commonly overlooked points:
Resize your Facebook posts
If the majority of your likes are coming from users on mobile (this number can be found with Facebook Insights), make your photos fit perfectly on a mobile screen. A photo post should be sized no more than 620 pixels wide by 412 pixels high.
Consider utilizing Facebook’s unique option to pin certain posts to the top of your Facebook page. When users view your page from their mobile device, not all of your posts show. Only a select few posts are displayed; be sure viewers don’t go elsewhere by pinning an eye catching photo to the top of the page.
Also, keep the photo captions to less than 100 characters. Mobile users don’t want to scroll through a novel. Odds are if they are on their phone, they are out and about. Who has time to read a novel while they’re out with friends? Save the novels for a blog post. Click here to learn more.
Author: Alexandra Jacopetti. Article Source: http://socialmediatoday.com/alexandrarose/1943986/mobile-new-black-how-make-your-social-media-mobile-friendly#!
Top travel agents under 40 have their own opinions about reinvigorating the travel industry.
It’s seems that you can’t go to a travel industry conference these days without hearing the word “millennial” in the keynote address. Panels are dedicated to defining and marketing to the next generation of consumers. Consortia have debuted under 40 programs at a dizzying rate, and cocktail party conversations are abuzz with possible ways agencies can recruit and retain young travel agents. Clearly, suppliers, consortia and agency owners are scrambling to fill the generation gap. So then, what is the best way to address the issues head on?
Author: Skye Mayring. Article Source: http://www.travelagewest.com/YoungAgents/#.UpyhWo2E52c
YPS mourns the loss of one of our own. Christine Davis bravely struggled in her fight against cancer for several years. She refused to give into it, she was a fighter.
Christine’s family (pictured right): Christine Deming-Davis, left, with her husband, Harry Davis, and daughter, Kya, during their family-photo shoot last fall. (Submitted photo).
She is also pictured (below) on our 2010 YPS retreat to Jamaica. As you are surrounded by family this holiday season, say a prayer for the husband and daughter she leaves behind.
Partnering is a great way to maximize your marketing efforts. Whether you’re partnering with your preferred suppliers, tourism boards from your top destinations, or other local companies, co-op marketing is one way deepen and extend your relationships. In thisinformative webinar, we will explore top secrets and tricks of the trade to make your next co-op marketing campaign a success.
Successful agents from ASTA’s Young Professionals Society will share their co-op best practices and after attending this webinar, you will be able to:
1. Identify the key components of a successful relationship with a marketing partner.
2. Understand how to prepare a thorough co-op marketing request.
3. Track your results to determine the ROI for your agency and your partners.
Google’s social network Google+ launched to select users in June of 2011. Following the network being opened out to all users by early 2012, Google+ now boasts 300 million users on the network, and 540 million using Google+ enhanced functions through Gmail and other Google services.
Even with this phenomenal success (it is the second largest social network behind Facebook) Google+ still bears the brunt of jokes about its perceived “virtual ghost town” status. This couldn’t be further from the truth, and those businesses flippantly dismissing it as a waste of time and resources are missing out on a highly engaged audience.
With Google’s ever further reaching integration of their services into every user’s browsing experience, Google+ presents a growing number of benefits in terms of engagement and exposure for businesses of all sizes. Here are three of them: Click here to continue.
Author: Sean Craddock. Article Source: http://www.newsreach.co.uk/knowledge-centre/blog/content-marketing-blog/three-great-reasons-add-google-marketing-strategy/#!
Tequilla anyone?! Now that I have your attention, how would you like to learn more about Merida, Mexico while you relax in Yucatan luxury with other young professionals?
YPS invites you to join ASTA at the International Destination Expo 2014 (March 27-30, 2014). Experience for yourself the ancient culture and modern flare of this fascinating region. Take a new adventure and discover the deep culture that immediately surrounds you in Merida. Immerse yourself in the local flavors and sounds as ASTA’s Destination Expo gives you real life experiences you can share with your clients.
To learn more more on what to expect, attend the “Explore the Unexpected – ASTA Destination Expo 2014 Merida, Yucatan, Mexico” webinar on Monday, December 3rd at 2:00 pm EST. Click here to register for the webinar.
*When you participate in this webinar you will be entered in a drawing to win a complimentary registration to ASTA Destination Expo 2014. Only attendees who are present for the entire presentation will be entered in the drawing. Drawing will take place at the end of the webinar.
The Affordable Care Act (ACA) rolled out October 1 with the launch of the Health Insurance Marketplace nationwide. As you navigate the new rules of health insurance, here are 10 things to know.
1. If you’re self-employed with no employees, under the ACA you are considered an individual rather than an employer. Effective January 1, 2014 you must either buy health insurance that meets the minimum essential coverage standards, qualify for an exemption, or pay a fee called the individual shared responsibility payment. For 2014, that fee is 1 percent of your yearly income or $95 per person per year, whichever is higher. Learn more by visiting: www.healthcare.gov/exemptions.
2. If you’re self-employed and have individual insurance, you can either keep your current plan or shop for lower rates through the Health Insurance Marketplace. Small business owners who pay high rates or cannot get insurance due to pre-existing conditions now cannot be denied or charged more for coverage under ACA. Visit: www.healthcare.gov to learn more and compare plans in the Health Insurance Marketplace.
3. Self-employed people may be eligible for tax credit subsidies to help offset the cost of buying health insurance.Learn more about subsidies at the Kaiser Family Foundation website.
4. If your business has fewer than 50 full-time or full-time equivalent employees, you are not required to offer your employees insurance. (What’s a full-time equivalent? Essentially, two halftime employees equal one full-time worker, so 100 employees who work 20 hours a week would be considered 50 full-time equivalents.) According to the U.S. Census Bureau, some 96 percent of small businesses in the U.S. have fewer than 50 employees and aren’t required to offer health insurance.
5. If you have fewer than 25 full-time equivalent employees and offer them health insurance, you may qualify for the Small Business Health Care Tax Credit if your employees earn an average of $50,000 a year or less and you pay at least 50 percent of their premium costs.Find out more by visiting www.healthcare.gov/will-i-qualify-for-small-business-health-care-tax-credits.
6. Starting January 1, 2015 if you have 50 or more full-time equivalent employees, under ACA you will be required to offer health insurance or pay a penalty. Learn more about the Employer Shared Responsibility payment by visiting www.healthcare.gov/what-is-the-employershared-responsibility-payment.
7. If your company is covered by the Fair Labor Standards Act (FLSA), you must provide written notice to all employees (both full-time and part-time), and to all new hires going forward, informing them about the Health Insurance Marketplace. To see if your business is covered by the FLSA and get sample notification documents, visit: www.healthcare.gov/what-do-i-need-to-tell-my-employees-about-the-marketplace.
8. If you have at least one employee besides yourself and your spouse, you can shop for insurance for your employees in The Small Business Health Options Program (SHOP) Marketplace rather than the individual marketplace. Currently, The SHOP is open to employers with 50 or fewer full-time equivalent employees; by January 1, 2016, The SHOP will be open to employers with 100 or fewer full-time equivalent employees. Learn more about The SHOP www.healthcare.gov/how-can-i-get-ready-for-shop.
9. Starting in 2014, small business’ health insurance tax credits will be available only through The SHOP. If you currently get or want to receive the tax credit, this is something to consider when choosing your business’ insurance plan. For more information, please visit www.healthcare.gov/will-i-qualify-for-small-business-health-care-tax-credits.
10. The ACA impacts small businesses; get help by speaking with a licensed insurance agent or broker, consulting with an accountant, visiting your local SBDC or www.healthcare.gov.
Author: Small Business Development Center, Los Angeles, Ventura, Santa Barbara.
Article Source: http://origin.library.constantcontact.com/download/get/file/1101407818535-515/10Tips_ACA_Flyer.pdf
A Focus on Young Travel Professionals at the New York Times Travel Trade Show – February 24, 2014 3:00 – 4:30 pm.
If you work for a travel agency, a supplier company, a destination or some other segment of the travel industry, the topic of visibility, branding and image apply to you! Whether you are trying to build your client list, manage your career, or increase awareness in general, being visible should be a critical component of your strategy. Join your young professional colleagues for a lively interactive discussion about how your personal brand and image contribute to your overall visibility, resulting in business success. This session is only for travel professionals under 40 years old.
Speakers: Jason Coleman, President and Chief Visionary, Jason Coleman, Inc.; Ryan McGredy, Managing Owner, Moraga Travel, LLC.
Click here to register for the New York Times Travel Trade Show.
Paul Wiseman, president of Trafalgar Tours USA, isn’t one to hide from a problem.
During this year’s inaugural Blue Sky Symposium in Hollywood, Fla., held in conjunction with Global Travel Marketplace and presented by ASTA’s Young Professionals Society (YPS), Wiseman shared a startling statistic: An estimated 30-40 percent of his top-producing agents plan to retire within the next five years.
Trafalgar’s situation is a microcosm of a much larger issue that the travel industry is facing. According to the report, “The Once and Future Agent: PhoCusWright’s Travel Agency Distribution Landscape 2009-2013,” released by PhoCusWright in March of last year, more than half of leisure retail storefront agents were approaching or had reached retirement age, while only 5 percent had become a travel agent within the past five years. To break it down further, just 11 percent of leisure storefront agents were 45 years old or younger and only 2 percent were 35 or younger.
“The issue is clear, and all of our partners are talking about it,” Wiseman told TravelAge West. “We are losing a wealth of knowledge in our retail agent partner offices, and we cannot instantly replace it. It will take time to build the confidence of new agents.”
For many consumers, click here to continue reading this article.
Author: Skye Mayring. Article Source: http://travelagewest.com/Travel-News/Travel-Agent-Tools/The-Quest-for-Young-Travel-Agents/#.UoPTJI2E52c
Building a website is one thing, but getting website traffic and converting it into money is another. Steady growth should be your constant business objective. Have you planned a strategy to boost Web traffic without the use of marketing?
If you focus on conventional link building process for traffic generation, then tell me inform that you are missing out on lots of potential customers.
Although marketing is important for business success, there are a few secrets that help you double your website traffic without having to do any marketing. Without wasting too much of your time, below are a few tricks to implement to boost Web traffic to your site without marketing.
Work on Rich Snippets
Snippets add significant value to an organic listing in search engine results and can dramatically enhance website traffic. A rich snippet is a summary of the data that a user sees on a Web page. The data includes information regarding your product’s price, review count and product availability. They are useful for gaining an insight about a particular product or site at a glance without having to visit the site.
It is a painless task that can boost Web traffic and the number of clicks to your page by 33%. It improves the appearance of listings, increases real estate on the page for better visibility and provides more information to readers. Snippets help to verify what exactly the user is looking for, so when they click through your pages, they stick around.
The entire process minimizes bounce rate and maximizes time spent on the site.
To continue reading this article click here.